A favicon is a very small icon graphic associated with a specific website when you save a website to your browser's favourites or bookmarks list. The favicon is normally displayed in the browser's address bar and also next to the website's name in a list of favourites or bookmarks.
You've probably been to a website on which you could not find the information you wanted and simply gave up. You've probably also visited a website where you could easily find what you needed, take action and move on with your day.
Your positive web-visit experience was born from user-centred design and navigation.
Understanding your customer, what their web-visit goals are and their general level of web/Internet savvy goes a long way to structuring a website's information in a way that your message reaches your customer.
W3C - the World Wide Web Consortium - is an international organization that develops standards to ensure the long-term growth of the Web. Part of its purpose is to improve our experience of the Internet by encouraging web developers to use coding practices that work across browser types (i.e. Internet Explorer or FireFox or Opera etc) and across Internet accessible devices and software (i.e. computer or iPhone).
What does this mean for you? It means your website is future-ready and accessible (readable and usable) regardless of where or how someone is visiting your website.
Having search engine optimized or "readable" pages, means Google, Yahoo, Bing and others can scan, read and index the content of your website. When a potential customer conducts a search for a product or service you offer, your website will be listed in the search engine's results as being a match. If a search engine cannot read your website, no one will find you on the Internet.
More and more a standard practice, a business logo can be a hyperlink to your homepage. By simply clicking the logo, a visitor to your website can easily and quickly arrive back at "the beginning" of your website - your homepage.
A contact us form helps to prevent unwanted, spam emails from cluttering up your business inbox. Using various anti-spam techniques, your website can deliver email from real people instead of spammers.
Lots of host companies provide a web statistics section in a special administrative area of a website. We've found, most clients find this section hard to get to and not very understandable. E-Clicks provides clients with a Google web statistics account. Google does an excellent job of providing the type of statistics most people want in an easy-to-use format: easy-to-read charts and top ten lists.
One of the tactics used to help get a website read and indexed by a search engine is to provide search engine spiders and bots with an easy-to-read list of all the pages and content on your website. This is done through specially formatted files.
Submitting or re-submitting your website to the top search engines is part of what E-Clicks does to finalize any web project. It puts the search engine on notice that there is something new to take a look at.
E-Clicks — Website Design & Build | 72616 Duke Crescent, Zurich, Ontario, N0M 2T0, eclicks@hay.net | www.e-clicks.ca
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This website's code was validated by W3C (World Wide Web Consortium) for viewing optimization.
